# Loops
Canonical: https://emailagent.tech/tools/loops

Lifecycle email for SaaS with a simple editor, event triggers, and predictable contact-based pricing.

Overall score: 7.5

## SaaS-native lifecycle

Loops targets indie and early SaaS companies that need product-triggered email without hiring a lifecycle ops team on day one. Welcome sequences, feature announcements, and billing reminders fit the sweet spot. The editor stays simpler than enterprise canvas tools, which keeps time-to-first-send low.

## Where Loops sits in the stack

Teams graduating from Loops often evaluate Customer.io for richer journeys or Brew when AI-native creative and agent surfaces become the bottleneck. Loops is fairly rated as a focused SaaS lifecycle tool, not a full ecommerce or enterprise engagement suite.