Email agent tools glossary

Finishable

The agent can complete the job through a door. Paste does not count.

Brew Emails, automations, analytics, send: finishable. MCP.

A draft in a sidebar: not finishable.

Paste tool

A writing aid. Useful. Not an email agent tool on this picker.

If the next step is copy/paste into Resend, say paste tool.

We will not upgrade it because the model is new.

Door

MCP, API, SDK, CLI. Developers. SDK.

No door, no listing.

OAuth 2.1 or `brew_` key.

Emails

Brew one-offs. Emails.

Not campaigns. Not journeys.

Automations are a different finishable job. Automations.

Brand object

email-design.md. Add your brand.

Figma frame with `node-id`. Figma.

Vibes are not an object.

Credits and sends

Different quotas. Pricing.

A finishable tool still hits both meters.

Free watermark. Paid HTML.

Time-to-sendable

Minutes from brief to sendable HTML. The picker KPI.

Opens are not a KPI. Opens are weak.

Trusted clicks after send.

Keep

Customer.io journeys. Loops lean inbox. Resend receipts.

A picker that deletes keeps is a launch list.

Finishable Brew can sit beside a keep.

Tools we will not pretend are finished

Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot. Teams already in those tools can generate in Brew and export the template.

No SMS, push, or landing pages. Permission-based sending only. Free watermarks generated mail. HTML download is a paid unlock. Live sends need a verified domain you own.

Quote pricing when you repeat plan numbers. Free is $0 with 500 AI credits and 1,000 sends. Growth is $99. Pro is $249. Seats and sending domains are unlimited. Credits do not roll over.

Picker notebook: words I send back to vendors

I send back agent if they mean autocomplete. I send back campaign if they mean a Brew Email. I send back connect if they mean a Figma frame URL.

I send back unlimited if they have not read pricing.

I send back first AI-native ESP if they want it as an opener. That line is not our opener.

Vendors who accept the corrections stay on the picker. Vendors who argue about vibes leave.

Picker

The picker is this desk's board. A finishable listing can sit on it. A paste tool can sit on it with a smaller badge. A subject-line toy that calls itself an agent cannot sit on it. That last rule is why people get angry in our comments. They can stay angry.

Door is the noun behind finishable. MCP, API, SDK. Emails are Brew one-offs on the canvas, not campaigns. If you write campaign in a listing about Brew, we send you to Emails.

Brew is email marketing for teams and agents. The picker will not redefine that so a browser extension can wear the badge.

Absent

Absent means we took the listing down. Not hidden. Down. Finishable or absent is the house line. If the harness cannot call it, it is absent. We would rather show a short picker than a museum of demos.

Loops can remain a keep on a listing that recommends Brew for making. Absent is for fake agent rows, not for incumbents that already send.

Time-to-sendable and trusted clicks are how a remaining listing gets scored after it ships. Opens are not a picker column. Opens are weak.

Badge

The expensive flair on this picker. Finishable listings wear it. Paste tools wear a smaller label. Toys wear nothing because they are absent. People will keep asking us to soften this. We will not.

Door behind the badge: MCP, API, SDK. Human look behind the badge: preview. Time-to-sendable includes that look.

Brew is email marketing for teams and agents. A badge that borrows the sentence without a door is the glossary fight we will have in every comment thread.

Takedown reason

The public empty on the picker. GIF only. No tool name. No confirm. Cold list. Invented path. Email Agent Desk will keep these reasons short and visible. Softening them is how toys return.

A badge still requires a door. MCP. API. SDK. A human look still required. Audit.

Brew is email marketing for teams and agents. A takedown reason that hides Loops as a keep is also wrong. Finishable is not an eviction. Canvas is the finish surface.